(For those of you who are not from Indy, could care less about social media and/or the Super Bowl, please bear with me, I plan to get very philosophical towards the end.)
Through a very convoluted process, 46 people in Indiana were invited to be a part of a group to help promote the Super Bowl in Indianapolis.
I didn’t think much of it, I saw one passive aggressive tweet here, one snarky response there…then I started to look into it. I’ll admit, when I found out the group was selected using Klout, I was a little confused. While Klout may be considered a bit of a joke in the social media community, my Klout is pretty darn high (70/100) so that I didn’t make it into a “Klout thing” with such a high Klout score? It felt like getting a 34 on my ACT and not making it into the college of my choice.
There was a lot more involved in selecting the 46, however the explanation of the entire process left many social media people in Indy reeling. One of my most favorite things about Indianapolis is how tight our social media community is. Everyone watches out for everyone else and very rarely is there contention. The Indianapolis Social Media community helped me win $5K from Quaker for Gleaner’s Food Bank. We have an entire group of girls that gets together on occasion to do various dorky and amazing things. No one is excluded, if you can make it? Great! If you can’t? Maybe next time! Didn’t know about it? We want you to join us!
Back to this 46 thing.
I infiltrated.
Instead of stewing, I found out who it was that I needed to talk to. I composed an email with links to posts on my blog about events I’ve photographed and attended in Indianapolis.
I know what I’m good at.
I’m good at taking pictures of things and I’m good at telling a story with them.
Apparently it worked. (Or as one of my friends commented “I guess all that stuff you speak about at conferences about selling yourself actually works.“)
If you think you’re perfect for something but were overlooked? Don’t get mad, get active. Find out who’s in charge…tell them about your interest. You may not be included right away, but you’ll be on their radar.
In 1989 my dad said I should work for Hallmark and I truly believed him.
In 2007 I wrote a post about how fantastic Hallmark is, at the end I suggested that one day they should hire me and that they wouldn’t regret it. I emailed a link to my post to Hallmark Customer Service.
In 2009 I got an email inviting me to Hallmark world headquarters.
In 2011 I worked with them on six month campaign.
In 2012 I signed a contract to work with them for another year.
If there’s something you really want? Grab it by the (proverbial) balls and (nicely) tell it why you’re the best choice for the job.
Believe in yourself.
Because I believe in you.
The Super Bowl in Indy is going to be amazing because the people here are amazing. All 781,870 of them.
I hope you can make it here one day, because this city is amazing.
(Now if someone knows someone who could get me a real! live! media! pass! to the Super Bowl? THAT would be my ultimate success next to tricking Cody into marrying me.)
((One more request, there’s a local all girl rock band I really dig called Neon Love Life that has a chance to get into the Super Bowl/Rolling Stone concert line up but they need our help with votes. Even if you’re not local...could you spare a vote for them? They help with a girls rock summer camp in Indy that Addie will hopefully attend next year.))








































































